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Webhooks & Event Deliveries

Receive real-time HTTP webhooks whenever posts publish, accounts expire, comments arrive, or DMs are received.

Mulaichat sends real-time HTTP POST notifications to your server whenever state changes occur on your connected social media accounts.


Supported Webhook Events

Event NameTrigger
post.publishedA post has successfully been published to the destination platform
post.failedPost publishing failed (e.g. rate limit, invalid media format, or expired OAuth)
comment.createdAn audience member left a new comment on a published post
comment.repliedA comment was successfully replied to
message.receivedA customer or follower sent a direct message (DM)
account.connectedA new social media account was authorized via connect flow
account.expiredPlatform OAuth credentials have expired and require re-authentication

Verifying Webhook Signatures

Each webhook request contains a HMAC SHA-256 signature header:

Mulaichat-Signature: t=1700000000,v1=9c7f18e2...

Verify that the payload matches your webhook signing secret before processing the event.

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